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"Introducing the New Bauer's Bierschnapps - The Beer Flavored Spirit!"

Our Story

Manfred Bauer is the Owner and CEO of Wein-Bauer Inc., one of the leading importers of Austrian and German wine. Manfred personally travels the globe to bring to the marketplace special wines, beers and spirits that are among the best in the world.​

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Born in Stockerau, Austria, Manfred spent most of his childhood and early years working in his father's winery. In 1980, he founded Wein-Bauer, Inc. located in Franklin Park, Illinois. For years, Manfred traveled between Europe and the U.S. to lead and direct his business here and abroad. In 1984, he relocated full time to the United States to hands-on manage his quickly expanding import company. Manfred soon saw the potential to fill a market niche in the United States through importation of fine European wines, spirits and beers.


Today, Wein-Bauer operates as a family business with regional offices on both coasts and in Wisconsin as well as brokers in key states to ensure Wein-Bauer is able to properly service their country-wide distribution network.