The Müllner winery was founded in 1860 by Michael Müllner, the great-grandfather of the current owner. What was then a small one-hectare estate became a business with currently six employees who manage 67 vineyards on a total of 72 hectares of vines. The various wines are now exported all over the world - according to the winemaker, we are ideally prepared for new markets such as China, Japan and Canada. INTERSPAR has been supplied with the two large vineyard wines LÖSS - Grüner Veltliner and SCHÜTZENTAL - Blauer Zweigelt since 2012, a partnership that is an interesting challenge for the company and contributes significantly to image formation and positioning. Johann Müllner only uses raw materials from his own vineyards in the UNESCO World Heritage Site of Krems for his wines. The fine wines from the Danube region are characterized by freshness, spice, finesse and complexity - the grapes are hand-picked and carefully selected through several harvest selections. The vinification of the natural wines is carried out with the greatest care.
Spritzer is second only to beer on the chart of Austria’s favourite beverages, but until now it has not been available in such a portable, convenient and sustainable format. Weingut Johann Müllner has chosen Ardagh Group’s 250ml aluminium wine can to extend its packaging formats beyond the bottle and thereby bring the spritzer to new markets. In a can, Kiss Me will particularly appeal to discerning consumers who appreciate the importance of tradition and quality in their wine, but are looking for a light, convenient single-serve beverage they can drink on the go.
Johann Müllner represents the fourth generation of Müllners to run the company. He says, ‘Since our estate is steeped in tradition, we are extremely proud to offer the famous Austrian national drink in a can. Recognition of our premium spritzer is essential, so we’re really happy that the superior design and finish of the wine can upholds our brand, as well as helping us achieve sustainability by being fully recyclable.’